Social Commerce

Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding

Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to…

How to Win in the Routine Economy: Elevate the Everyday

As an elder millennial who is trying to do it all (and ideally hit my daily protein goal along the way), I’m…

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted today with a simulcast…

YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company. Now the video platform…

Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable

Netflix has teamed up with Google to make the fourth season of the hit series Emily in Paris shoppable. And for fans…

Leveling Up: How Gaming is Changing the Face of Retail

The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 billion…

Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful

Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor instruments and systems, communicate…

The Secret Sauce for Successful Experiential Marketing

Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer (B2C) company, connecting with…

E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis

E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit with three of Pagonis’…

Walmart Realm Debuts Gamified Virtual Dorm Rooms

Walmart Realm, the virtual experience that the retailer introduced in May 2024, has expanded into dorm room decoration just in time for…

Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’

Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an easy way to book…

Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign

Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury…

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Social Commerce

Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding

How to Win in the Routine Economy: Elevate the Everyday

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable

Leveling Up: How Gaming is Changing the Face of Retail

Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful

The Secret Sauce for Successful Experiential Marketing

E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis

Walmart Realm Debuts Gamified Virtual Dorm Rooms

Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’

Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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