E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit with three of Pagonis’ favorite E.l.f. Beauty products. Each item comes with a scannable QR code that links to an audio recording of Pagonis describing the product, including finish and application tips — a “beauty hack” used by Pagonis as a blind beauty lover seeking greater accessibility.
Pagonis has a strong social media presence, with nearly three million followers across TikTok and Instagram. She first teamed with E.l.f. in June 2023 and was featured in the Show Your(s)e.l.f. documentary, which spotlights inspiring stories from role models who see beauty in multiple aspects of the human experience.
“Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels and see barriers as steppingstones; she redefines limitless,” said Kory Marchisotto, Chief Marketing Officer at E.l.f. Beauty in a statement. “We are on a journey to make beauty even more accessible to every eye, lip and face. Tas continues to be our inspiration, building deeper connections with our community and showing that everything is e.l.f.ing possible.”
The product bundle, which includes Big Mood Waterproof Mascara, Glossy Lip Stain in Power Mauves and SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam, is available for a limited time for $28 on the E.l.f. website.
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“I’m so excited to partner with E.l.f., a brand that truly values positivity, inclusivity and accessibility,” said Pagonis in a statement. “Together, we’re making strides to ensure the beauty industry is welcoming and empowering for people of all abilities.”
