Walmart Realm, the virtual experience that the retailer introduced in May 2024, has expanded into dorm room decoration just in time for the back-to-school season. College students can explore and shop five virtual immersive dorm rooms inspired by social trends and curated by popular digital creators. Each dorm contains a mini-game, native social content from Walmart creators and hidden surprises.
Created in combination with Emperia, the five Your Dorm Your Way design themes are:
- Sanrio, a fantastical cotton candy and rainbow escape;
- Serene Retreat, a cozy, soft living oasis;
- Royal, serving smart and eclectic with a preppy twist;
- Y2K, a throwback to trends and products from the early 2000s; and
- LoFi, a gamer’s paradise inspired by neon lights and arcades.
“Walmart Realm continues to embrace the limitless possibilities of virtual technologies, allowing us to create stunning immersive commerce experiences to inspire our customers and shorten the distance between inspiration and commerce as they shop online,” said Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart in a statement.
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