Nearly half of back-to-school shoppers are concerned about staying within their personal budgets: 46.1% said prices are their top priority when choosing where to shop. Just over half (51%) are choosing to shop both online and in brick-and-mortar stores as they seek out the best prices on apparel, consumer electronics, school supplies and dorm room furnishings.
If you didn’t keep your resolution to get back-to-school shopping done early in the summer, you’re not alone: 45% of parents wait until August to begin. Discover more about back-to-school 2024 in this infographic from Mfour.
