Digital Marketing

How Brands Can Replicate Prime Day Success this Holiday Season

Over the past 10 years, Prime Day has become a critical sales event for brands, especially for the countless small- and medium-sized…

Retail Ecommerce Revamp: Positioning Product Information for Scale

Every retail ecommerce business — whether just starting out or well-established — reaches the point when adopting a more mature product information…

Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment

Kohl’s is rebranding and using a new brand platform to reaffirm its commitment to families. The struggling retailer is focusing on “authenticity…

Best Buy Teams up with NBCU to Help NFL Fans Gear up for New Season

As the NFL season kicks off tonight with defending Super Bowl champion the Kansas City Chiefs hosting the Baltimore Ravens, Best Buy…

Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding

Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to…

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy that aims to reimagine…

Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales growth to 2% year…

Walmart Marketplace Adds Categories, Enhances Fulfillment Offerings

Walmart Marketplace will add three popular categories to its assortment and expand fulfillment offerings for sellers, including a multichannel solutions program that…

Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. In fact,…

How to Win in the Routine Economy: Elevate the Everyday

As an elder millennial who is trying to do it all (and ideally hit my daily protein goal along the way), I’m…

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired retail media veteran Mike…

Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

New York Comic-Con is the place where members of all fandoms can come together and meet their heroes. (They can even dress…

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Digital Marketing

How Brands Can Replicate Prime Day Success this Holiday Season

Retail Ecommerce Revamp: Positioning Product Information for Scale

Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment

Best Buy Teams up with NBCU to Help NFL Fans Gear up for New Season

Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY

Walmart Marketplace Adds Categories, Enhances Fulfillment Offerings

Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

How to Win in the Routine Economy: Elevate the Everyday

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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