As the NFL season kicks off tonight with defending Super Bowl champion the Kansas City Chiefs hosting the Baltimore Ravens, Best Buy wants viewers to know it has all the tech football fans will need this season.
The retailer has teamed up with NBCUniversal for a series of exclusive ad spots that will run throughout the beginning of the season featuring Best Buy’s new “spokeshologram” Gram. The campaign will kick off tonight with Gram joining NBC Sports’ Mike Tirico to help him get ready for the game. Then, throughout September, Best Buy will showcase all the ways tech can help football fans cheer on their teams with everything from air fryers to extra-large TVs through both exclusive ad spots on NBC and Peacock as well as in-game placements. Gram also will make appearances alongside NBC Sports’ Football Night in America hosts Maria Taylor and Chris Simms. A separate video with NFL players Mercole Hardman and Marquis “Hollywood” Brown will see the players showcase how they use various tech off the football field.
And Best Buy’s football fever doesn’t stop at the screen with this season marking Best Buy’s fifth year as the Official Home Entertainment Retailer of the NFL. Fans will find NFL branding and signage in more than 800 stores, with nearly 400 stores also featuring an in-store experience showcasing tech that can take any gameday or tailgate to the next level.
“Football fans love cheering on their favorite teams and having the right tech is a huge part of that viewing experience,” said Jennie Weber, Chief Marketing Officer of Best Buy in a statement. “We’re excited to partner with NBCUniversal to help fans discover some cool tech that’ll take their game day to the next level.”
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