Research

The Retailer’s Ultimate Guide to CTV Performance Measurement

More consumers are watching smart TVs and engaging with streaming services, which is creating big growth opportunities for Connected TV (CTV) advertising….

A Retailer Roadmap of Guidelines to Excellence

Mars United Commerce has created the industry’s most comprehensive quarterly Retail Media Report Card to encourage the development of industry standards for…

2024 Store Design & Experience Survey: The Future of the Store

Since the inception of the Store Design & Experience survey, retailers have repeatedly emphasized the importance of the in-store experience, especially its…

2023 Omnichannel and Fulfillment Benchmark Report: Retailers’ Toolkits Now Include Media Networks and Marketplaces

In 2023, retailers continued to grapple with the multiple challenges involved in creating a seamless omnichannel experience for customers — many of…

2023 Store Operations Benchmark Survey

Associates are merchants’ closest connection to local communities. They know the ins and outs of how their store operates, they understand local…

2023 Customer Loyalty and Personalization Benchmark Survey: Inflation Hinders Acquisition and Retention Efforts

Over the last three years, retailers’ efforts to acquire and retain loyal (and hopefully high-spending) customers have been hampered by two major…

How Design Teams are Maximizing the Impact of New Store Experiences

In 2022, we saw ecommerce sales level and consumers venture back to physical stores. As a result, brands and retailers had to…

2022 Omnichannel and Fulfillment Benchmark Report: Stores Become Last Mile Staging Grounds as Retailers Pursue Convenience

While the pandemic is finally coming to an end, the way it forever altered shopper behavior remains clear: shoppers expect a seamless…

How Retailers Are Embracing Tech to Tackle Staffing Shortages

Associate turnover has always been a challenge in retail, but the “Great Resignation” sparked by the pandemic has brought this issue to…

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

At a time when the maxim “the only constant is change” seems truer than ever, retailers and brands are keenly aware of…

What’s The New Livestreaming Opportunity For Retail?

Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness. But as adoption for livestreaming…

2022 Benchmark Survey: Inside the New Era of Store Design

Retail executives and consumers agree: the store is more important than ever. It has become a destination for community connection, immersive experiences…

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