Mars United Commerce has created the industry’s most comprehensive quarterly Retail Media Report Card to encourage the development of industry standards for effective evaluation and ultimately retailer and brand collaboration.
Not all retail media businesses are alike — nor should they be — but by finding and assessing commonalities between networks, this report card can help retailers:
- Better understand the competitive landscape;
- Gain alignment and investment in specific areas based on market conditions of other retail media networks;
- Customize their strategy by evaluating the prevalence of different tactics so they can tailor their strategies to what works best in their specific context;
- Operate transparently so they can easily communicate the value and impact of retail media initiatives to stakeholders; and
- Showcase their unique attributes and key differentiators so they can effectively compete in the retail media market.
Here is what Albertsons Media Collective had to say about the Report Card:
“Mars United curates one of the most comprehensive RMN Score Cards in the US Market. They score RMN capabilities with a depth and transparency that enabled The Collective to better prioritize our Product Roadmap. We delivered 3 key features, with known CPG value, ahead of schedule due to the research and standardization provided by their Report Card.”
This comprehensive tool is updated on a quarterly basis to reflect the ongoing efforts of these networks to improve their capabilities and build stronger, more effective partnerships with brands.
Download the latest US version of the Retail Media Report Card now.
(You can also find versions for Europe, Canada and Australia on marsunited.com/thought-leadership/.)
