Episode 224
Featuring: Caitlin McKnight, Head of Industry – Retail, Roku | Katie Vogt, Head of Client Success at Walgreens Advertising Group, Walgreens
The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable. Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising…