Hearst is harnessing its expansive portfolio of brands and its highly credible editorial team to take a curated, content-driven approach to commerce. Robert Gash, the company’s CTO of Ecommerce, has played an integral role in this new, exciting era for the company, onboarding key partners to support the new experience.
During this episode of Retail Remix, Robert shares details into Hearst’s mission and vision, as well as how he’s working with SoundCommerce to collect, aggregate and leverage data to optimize the experience. He and SoundCommerce CEO Eric Best discuss:
- Why commerce made sense for the next era of the Hearst business;
- How the company is designing a strategy valuable for both consumers and advertisers; and
- How Robert and his team are building upon its tech stack to develop a differentiated commerce experience.
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RELATED LINKS
- Learn more about Hearst’s commerce transformation
- Learn more about SoundCommerce
