More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media.
That is why, rather than relying solely on social media ratings and reviews, brands need to connect with consumers in context, according to Bob Ferdman, Reddit’s Head of Retail.
During this week’s Retail Remix, we’re replaying a panel session from the Retail Innovation Conference & Expo, where Bob sat down with three executives from The Home Depot, Altra Running and PMG Advertising Agency to discuss:
- What contextual commerce means to them;
- How the innate design and experience of Reddit inspires authentic conversations and commerce moments;
- Campaign strategies and advertising formats that resonate most; and
- Measuring impact and value of contextual commerce and advertising.
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RELATED LINKS
- Learn more about Reddit
- See our coverage of this session in the Retail ThinkTank
- Connect with Bob Ferdman on LinkedIn
