Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness. But as adoption for livestreaming continues to grow, what makes the leaders and innovators rise to the top? And how are brands and retailers looking at emerging opportunities, such as the metaverse, as part of their broader connected commerce strategies?
This new survey report, developed by Coresight Research and in partnership with the Retail Innovation Conference & Expo, outlines the perspectives of 278 executives worldwide to uncover:
- The evolution of livestreaming as a vehicle for community building and revenue creation;
- The keys to impactful livestreams, including creative formats and influential hosts; and
- How brands’ investment in livestreaming connects to broader innovation in other connected commerce trends, such as the metaverse and in-store technology.
