Retail executives and consumers agree: the store is more important than ever. It has become a destination for community connection, immersive experiences and, of course, order fulfillment.
But how are brands and retailers adapting their strategies and investments to reflect what consumers really want from the brick-and-mortar experience? And most of all, how are design teams taking these priorities and turning them into engaging and brand-relevant journeys?
Retail TouchPoints surveyed 150 executives to find out.
Download your copy of the second annual Store Design & Experience Survey to learn how your peers are:
- Investing in store updates and remodels;
- Opening new store formats, pop-ups and rotating concepts;
- Thinking about storytelling and merchandising to meet experience objectives; and
- Using technology, and cross-functional collaboration, to bring new concepts to life.
