More consumers are watching smart TVs and engaging with streaming services, which is creating big growth opportunities for Connected TV (CTV) advertising.
Brands and retailers of all sizes can reap the rewards of CTV; that is, if they can develop an effective measurement strategy. This is your ultimate guide to success.
Download your copy today to learn:
- The top CTV digital performance metrics you should apply to your campaigns;
- How you can connect CTV advertising to “IRL” performance, such as in-store traffic, offer redemption and overall sales;
- Tips for developing an optimal attribution model that is tailor-made for CTV; and
- How a jewelry brand and omnichannel lifestyle brand were both able to boost conversions and return on ad spend for their CTV campaigns.
Download your copy now!
One jewelry brand saw its CTV campaigns produce:
32%
boost in total return on ad spend (ROAS)
100%
higher total ROAS than its goal
