YouTube

YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company. Now the video platform…

Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers…

Lego Will Make Stores ‘Sensory Inclusive’ to Increase Neurodivergent Accessibility

To mark Autism Acceptance Month, all Lego stores in the U.S. and Canada will be certified as “sensory inclusive” by the nonprofit…

Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized borrowing” — by roommates…

The Untapped Potential of Audio in Retail Media Networks

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions….

4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to…

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign…

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged…

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the year. We look forward…

Reports: YouTube Plans South Korean Shopping Channel

YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting by the Yonhap news…

YouTube Woos Creators with Expanded Access to Monetization Tools

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving…

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

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YouTube

YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Lego Will Make Stores ‘Sensory Inclusive’ to Increase Neurodivergent Accessibility

Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

The Untapped Potential of Audio in Retail Media Networks

4 Key App Marketing Objectives you Can Nail with Video Content

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Reports: YouTube Plans South Korean Shopping Channel

YouTube Woos Creators with Expanded Access to Monetization Tools

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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