Digital Marketing

Unboxing the Future: How Connected Packaging Strengthens Brand Consistency

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly…

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted today with a simulcast…

What Walmart’s Bettergoods Means for the Value Wars

Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A recent lapsed/lost analysis from…

YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company. Now the video platform…

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is fluctuating and supply chain…

Small Business, Big Ideas: How a Florida Couple Transitioned from Store Owners to Online Resale Royalty

Jon Anthony and Brad Schwibner are a married couple based in Florida, but these days they are more often known by their…

Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch

Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern film history. So when…

Crocs’ New Mad Lab Digital Hub Creates ‘Communal Canvas’ for Shoe Co-Creation

Crocs always has encouraged consumers to mix, match and personalize different combinations of clogs and its iconic Jibbitz charms. But the footwear…

UPDATE: FTC Issues Formal Ban on Fake Reviews and Testimonials

[Update as of Aug. 15, 2024] The Federal Trade Commission (FTC) has issued a final rule to combat fake online reviews and…

Leveling Up: How Gaming is Changing the Face of Retail

The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of more than $665.77 billion…

What DTC Brand Daily Harvest Has Learned After One Year in Physical Retail

Daily Harvest wants to make eating nutritious and sustainably grown fruits and vegetables easier — and a bit tastier too. While the…

True Religion Taps Multi-Platinum Rappers for 22nd Anniversary Campaign

Global lifestyle and apparel brand True Religion has launched a new collection to celebrate more than two decades in business and is…

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Digital Marketing

Unboxing the Future: How Connected Packaging Strengthens Brand Consistency

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

What Walmart’s Bettergoods Means for the Value Wars

YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Small Business, Big Ideas: How a Florida Couple Transitioned from Store Owners to Online Resale Royalty

Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch

Crocs’ New Mad Lab Digital Hub Creates ‘Communal Canvas’ for Shoe Co-Creation

UPDATE: FTC Issues Formal Ban on Fake Reviews and Testimonials

Leveling Up: How Gaming is Changing the Face of Retail

What DTC Brand Daily Harvest Has Learned After One Year in Physical Retail

True Religion Taps Multi-Platinum Rappers for 22nd Anniversary Campaign

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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