Peacock

Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers…

Instacart Curates Shoppable Cart Inspired by ‘The Valley’ TV Show

Instacart is enhancing its partnership with Peacock with the launch of a custom, curated cart experience based on the new Bravo reality…

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to…

MNTN Performance TV

Performance marketers need a new channel to drive scalable performance. Search and social alone are not as reliable as they once were…

Instacart Adds Free Peacock Subscription to Membership Bundle

Grocery delivery service Instacart has teamed up with NBCUniversal’s streaming TV service Peacock to offer Peacock Premium to all Instacart+ members in the U.S. at…

NBCU Taps Walmart for Latest Shoppable TV Integration

NBCUniversal has teamed up with Walmart in a new commerce partnership that will allow Bravo fans to shop during programming on the…

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in China. But so far…

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the year. We look forward…

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be…

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