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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

The fate of retail performance for the second half of 2024 is anything but certain. Despite expectations that inflation, subsequent rate hikes…

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely…

Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which…

4 Strategies from the Most Visible Retail Brands

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that…

Klarna Adds Login that Gives Consumers Control Over Which Data Points They Share

Payments platform Klarna has expanded its “Sign in with Klarna” service to 23 countries, including the U.S. and UK, following a test…

Meta Outlines Proactive Approach to Labeling AI-Generated Content

Content created with Meta’s generative AI tools already automatically receives an “Imagined with AI” label, but the company has shared how it…

6 Paid Social Trends to Be Aware of in 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want…

Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both. The founders of Animals…

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to…

Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Editor’s note: On Nov. 20, 2023, Temu won a preliminary injunction in the U.S. District Court for Arizona preventing the owners of…

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

4 Strategies from the Most Visible Retail Brands

Klarna Adds Login that Gives Consumers Control Over Which Data Points They Share

Meta Outlines Proactive Approach to Labeling AI-Generated Content

6 Paid Social Trends to Be Aware of in 2024

Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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