Experience Insiders

Exploring the Beauty of Milani Cosmetics’ Marketing Strategy

For more than two decades, Milani Cosmetics has aimed to democratize luxury beauty…not just by making products more affordable but more inclusive…

Cultureverse: Creating Virtual Experiences with Intention and Impact

Walmart partnered with People of Crypto (POC) Lab to develop an interactive, virtual odyssey designed to commemorate Hip Hop’s 50th anniversary. The…

Experience Insiders: How JCPenney is Doubling Down on Store Services

Katie Mullen is Chief Experience Officer of JCPenney and has played a key role in bringing the retailer’s “Make it Count” strategy…

Inside The Artist Tree’s Unique Take on Cannabis Retail

The Artist Tree chain of licensed cannabis stores in California is shaking up the dark, often intimidating dispensary experience with a retail…

How Kids Foot Locker Plays Well with Gen Alpha

Social platforms and the metaverse have given Gen Alpha a new way to share their voice, their creativity and their identities with…

Harnessing the Power of Color in Experience Design

In the new era of experience design, color represents so much more than a brand palette. In fact, new science has shown…

How Shapermint is Staying True to Its Self-Love Roots

Brands are hopping on the body positivity bandwagon, but Shapermint is standing out with its data-driven approach. During this episode of Experience…

Experience Insiders: Wellbeing as a New Design Dimension for Retail

During this episode of Experience Insiders, we sit down with Ari Peralta, CEO and Founding Partner of Arigami, and an international award-winning…

Experience Insiders: Clean Beauty + Social Media Storytelling = W3LL People’s ‘Superpower’

After joining the e.l.f. Beauty family of brands in early 2020, W3LL People underwent a “brand recharge.” Digging into the brand’s heritage…

Experience Insiders: 1-800-Flowers is Building a Digital Community

Like many businesses, 1-800-FLOWERS, Inc., has had to rethink its role in customers’ lives, especially during holidays and landmark moments. Tapping into its history as…

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