Ebay is launching a “Pre-Loved Fashion Week” in tandem with the upcoming New York and London fashion events that will feature a live, shoppable runway show of pre-owned designer looks.
Developed in partnership with the Council of Fashion Designers of America (CFDA) and the British Fashion Council (BFC), the inaugural Pre-Loved Fashion Week aims to demonstrate how easy it can be to find authentic pre-loved designer fashions on Ebay.
Nearly $50 billion of secondhand luxury products were sold worldwide in 2023, according to Bain & Company, fueled by younger consumers looking for accessible entry points into the traditionally exclusive category. On Ebay, pre-loved and refurbished goods make up 40% of the marketplace’s gross merchandise volume, and in June 2024 global Ebay users searched for “vintage” more than 1,000 times a minute, on average.
To showcase this opportunity to fashionistas on both sides of the pond, Ebay will host a virtual “Endless Runway” fashion show preceding the official New York and London Fashion Week schedules. The New York show will be curated and styled by fashion creative Wisdom Kaye and hosted by fashion writer Liana Satenstein, while the London show will be curated by Ebay’s Pre-Loved Style Director Amy Bannerman, supported by live host Leomie Anderson. Both events will be accessible to U.S.- and UK-based shoppers via the Ebay Live livestream shopping experience in the Ebay app.
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The Endless Runway shows will feature items from Ebay’s wide selection of pre-owned designer clothing and accessories, with products that will be immediately shoppable during the stream. The NYFW stream will take place on Sept. 5 at 12 p.m. ET, with the London stream following on Sept. 12 at 6 p.m. BST. Ebay will then continue to showcase its fashion selection with daily drops of pre-owned pieces from designers showing collections in New York or London, every day of both fashion weeks.
“New York Fashion Week showcases the best of American fashion and beyond, and it is amazing how Ebay brings together such a stellar selection of vintage, archival and coveted items from these brands,” said Steven Kolb, CEO of the CFDA in a statement. “Ebay Pre-Loved Fashion Week and its Endless Runway live show connects the past, present and future — and delivers a powerful reminder that the future of fashion is circular.”
“Ebay has been a driving force in promoting more sustainable fashion,” said Kirsty Keoghan, General Manager of Fashion at Ebay. “With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach.”
Earlier this year, Ebay also debuted what it hopes will become another annual event, Recommerce Day, with a campaign fronted by Clueless star Alicia Silverstone.
