Executive ViewPoints

The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce

Behavioral Personalization: In the post-COVID era the closure or inaccessibility of physical stores has led to an acceleration in the movement of…

Are Retailers Responsible For Selling Hackable Consumer Devices?

In the last several years alone, the reach of the Internet of Things has grown exponentially, and the market is forecasted to…

Holiday Competition Is Going To Be Fierce, But Not For The Obvious Reasons

Although marketers have been uber-focused on planning, achieving success during the retail holiday season is going to look very different this year….

What Can Retailers Do To Regain Customer Trust?

As many non-essential businesses such as consumer retail locations start to reopen, it’s more important than ever that they improve and optimize…

3 Use Cases For Data Science In Retail

Data-related tools and methods are taking center stage in customer acquisition, retention and satisfaction in a number of industries. In the past,…

Retailers: When Your Business Depends On Digital, Make Sure Online Customers Succeed

Even before the COVID-19 crisis, the retail sector was facing significant challenges. In the course of 2019, more than 9,300 brick-and-mortar stores…

Thinking Outside the Box: The Role Of The Customer Service Representative

Retailers today are experiencing a massive transformation in how customers are shopping. In fact, North American e-Commerce sales have seen an impressive…

How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing

Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. It’s never been a time to launch…

Why Sellers Should Leave Amazon Price Wars Behind

E-Commerce competition has never been higher, especially when it comes to the saturated and complex marketplace that is Amazon. As retailers and…

Retail Lessons From China: Innovation, Resilience And Recovery

Non-essential retailers around the world have been devastated by COVID-19, with many experiencing everything from store closures to unprecedented drops in sales….