What can retail brands learn from Beyoncé? A lot, according to marketing professor and author Dr. Marcus Collins. And he should know: he helped drive digital strategy for Queen Bey and has also worked with some of the top brands in entertainment, media and tech. He used his experiences to write his book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, providing marketing and brand leaders a framework for connecting and resonating with cultural communities. Get exclusive insights from his book and a sneak peek into his keynote at the Retail Innovation Conference & Expo, taking place June 4-6, 2024 in Chicago.
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