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Is that livestream you’re watching being hosted by an actual person? The answer to that question may be less clear in the future as virtual influencers become more prevalent and hard to detect. In this Retail ThinkTank Ideation Session, Alicia Esposito chats with author Sharon Gai about the emergence of virtual influencers, why so many brands are embracing them, and what their growth in the ecommerce landscape means for how we create and connect with our digital identities.
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