Prime Day’s impact has permeated the entire retail industry, with some now calling this the “midsummer sales period” to reflect the broader planning implications for brands and retailers alike.
As a result, the Prime Day playbook is being rewritten to have two distinct narratives. One is for sellers that want to maximize their advertising, merchandising and content strategies within the “digital walls” of Amazon; the other is for all brands and retailers that want to adapt their owned, earned and paid activities to capitalize on Prime Day buzz and shopping behaviors.
In this deep-dive report, we reveal key trends from the July 2024 shopping holiday, while also offering tactical tips and guidance to help brands and retailers prepare for the likely fall 2024 iteration of Prime Day and the following holiday sales period, including:
- How sellers can capitalize on high-intent customers during Prime Day sales using a combination of advertising solutions in the Amazon portfolio
- Tips to help sellers level up their content and creative to build customer engagement after they’ve won the initial purchase
- Ways all brands and retailers can develop marketing, advertising and merchandising strategies within their own spaces so they can capitalize on the behaviors that Prime Day activates.
Complete the form to download your copy now.
