Can AI give retailers and their supply chain partners the guidance they need to improve demand forecasts and inventory optimization? It’s already doing so — and generating measurable results — in a range of use cases, but much of its potential is still unexplored.
This special report identifies AI-powered solutions’ biggest benefits in this complex interlocked area, including:
- AI’s ability to gather and coordinate data, including unstructured data, from a wider range of sources;
- Using these data insights for other types of targeting, including better aligning advertisers retail media placements with specific audience characteristics;
- Support for gaming out “what-if?” scenarios that allow supply chain managers to support decisions that need to be made quickly; and
- The ability to translate trend information into action, helping retailers take advantage of opportunities in both the short and long term.
