Generative AI has enormous potential to transform the world of retail and beyond. One study forecasts a financial impact of $9.2 trillion through 2029. With a strong foundation, retailers can use generative AI to streamline tasks like lease analysis, SKU rationalization and developing highly personalized marketing materials.
As with any new technology, generative AI’s promises also bring new vulnerabilities and challenges. With robust data governance policies and tools, including data protection and compliance protocols, retailers can mitigate risks like AI bias, hallucinations and privacy violations.
Check out this guide to learn how to:
- Foster successful adoption of generative AI;
- Unlock new opportunities with the technology; and
- Understand and reduce risks, from cybersecurity and consumer trust to ethical concerns.
