Born between 2010 and 2024, Gen Alpha is both growing quickly and gaining more purchase power. In fact, Gen Alpha is forecasted to become the largest generation in history, reaching more than 2 billion by 2025, according to GWI research.
To better resonate with and capture the wallet share of Gen Alpha, brands and retailers need to better understand the intricacies of when, where, why and how they buy. This deep-dive report will explore:
- Why the need to express themselves influences Alphas’ attraction and loyalty to certain brands;
- How community connections forged via technology influence their participation in commerce activities; and
- How close-knit relationships with parents influence their buying behaviors and brand affinities.
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