In the past, finding customers with TV commercials was well out of reach for most small businesses. But the advent and growing popularity of Connected TV (CTV) has transformed the medium — and now, with increasingly sophisticated targeting and performance capabilities, brands of all sizes can reach their customers on the biggest screen in the house.
Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals. In this white paper, you’ll learn all about Connected TV (CTV) campaign building and how to use it to deliver the best possible performance. Check it out to discover:
- How to use CTV as a key part of a full-funnel strategy;
- Audience strategies for different types of campaigns;
- How to choose the right type of campaign for your needs;
- The importance of real-time measurement.
