virtual try-on

Reimagining Retail: Where Online Meets the High Street

Embracing the Evolution In an era when digital convenience often reigns supreme, physical stores face the challenge of declining foot traffic. Despite…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

Eyebuydirect Establishes First Physical Location in California’s Orange County

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses….

Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping…

Walmart Adds Subscription Service for Everyday Essentials

Walmart is continuing its encroachment onto Amazon’s turf with the addition of a new subscription service for repeat purchases, similar to Amazon’s…

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on for products across 15…

Amazon Teams up with Hexa to Help Sellers Create 3D, AR Content

Amazon has inked a deal to give its sellers access to the 3D visualization platform Hexa, which will help merchants easily create…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK…

Amazon Introduces AR Try-On for Shoes

Amazon Fashion has launched a new virtual try-on feature for shoes. The interactive mobile experience uses augmented reality to help customers visualize…

Crate & Barrel, Walmart, Wayfair Among First Retailers to Deploy Pinterest Home Décor AR Try-On

Pinterest has launched AR try-on for home décor products, enabling “Pinners” to virtually place items in their home and try before they…

Charlotte Tilbury Steps Further into the Metaverse with Virtual Group Shopping

Beauty brand Charlotte Tilbury has become the first retailer to debut the new Shop with Friends ecommerce functionality from Obsess, which allows…

The Retail Innovation Conference & Expo explores the evolving customer journey and how technology enables the convergence of content, community and commerce.

virtual try-on

Reimagining Retail: Where Online Meets the High Street

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Eyebuydirect Establishes First Physical Location in California’s Orange County

Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Walmart Adds Subscription Service for Everyday Essentials

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Amazon Teams up with Hexa to Help Sellers Create 3D, AR Content

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

Hugo Boss Debuts Virtual Fitting Room Tech in 3 European Markets

Amazon Introduces AR Try-On for Shoes

Crate & Barrel, Walmart, Wayfair Among First Retailers to Deploy Pinterest Home Décor AR Try-On

Charlotte Tilbury Steps Further into the Metaverse with Virtual Group Shopping

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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