video commerce

How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from the biggest social media…

How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive experiences that go beyond…

Amazon Brings Live Shopping to Streaming TV

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the…

How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of…

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in China. But so far…

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

The advantages of buying online are clear. For customers, product selection has gone up while prices have gone down, and convenience has…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

Qurate Snags Amazon, Macy’s Execs to Accelerate Video Commerce Growth

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate…

Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Qurate Retail Group has restructured its organization and launched a new business unit focused on livestreaming as it looks to “accelerate its…

Will Next-Gen Video Help Save Commerce?

These are unprecedented and uncertain times. And because customers must now rely on online retail for most of their essential and non-essential…

Video Viewers Are 1.6x More Likely To Purchase Than Non-Viewers

With a flurry of retail experiences available, customers need every edge they can get to make the right choice before a purchase….

Blinds.com Boosts Revenue By 92% With Liveclicker

To differentiate from the competition, online retailers are focused on creating more visually compelling experiences for consumers. Some retailers are embracing video…

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