Like many businesses, Blushington had to shutter its stores during the pandemic. But for the beauty services company, this wasn’t a challenge. It was an opportunity to build out its community of makeup, skincare and hair experts and cultivate a community that extended across physical stores and even digital channels. Now, the company is celebrating the opening of its first new store on 57th Street in New York City and a new era for the brand. During this Store Tours episode, we explore the services side of the beauty industry and how Blushington blends the art of experience with the power of curation to create a differentiated experience. CEO Natasha Cornstein shares details about where the business is today, how a franchising model will activate store growth, and why creating a culture of empowerment is helping the Blushington mission come to life.
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