social commerce

Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’

Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an easy way to book…

The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context

Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds, consumers receive a curated…

How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from the biggest social media…

Century 21 Continues Ecommerce Expansion with TikTok Shop Debut

Century 21 has expanded its partnership with livestream shopping app ShopShops to bring the iconic New York City retailer to TikTok Shop….

TikTok Implements New Standards for AI-Generated Content

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use…

TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first TikTok Shop Safety Report….

Beyond Partners with X to Build Up its Growing Slate of Brands

Beyond, Inc. — parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered…

Shein Plans Second Shoppable Livestream

Following its first livestream event last fall, discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to…

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting and “special” sectors in…

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The…

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first…

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social commerce

Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’

The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context

How Xcel Brands’ CEO is Trying to Solve Social Commerce

Century 21 Continues Ecommerce Expansion with TikTok Shop Debut

TikTok Implements New Standards for AI-Generated Content

TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

Beyond Partners with X to Build Up its Growing Slate of Brands

Shein Plans Second Shoppable Livestream

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

In the New World of Beauty, Community is the Core and Technology is the Enabler

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Meta Rolls Out New AI-Powered Ad Tools

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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