shoppable TV

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted today with a simulcast…

Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable

Netflix has teamed up with Google to make the fourth season of the hit series Emily in Paris shoppable. And for fans…

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from…

Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV…

Tastemade Turns ‘Viewers into Doers’ with New Shoppable TV Activation

Lifestyle media company Tastemade has partnered with Shopsense AI to cook up shoppable TV experiences for its U.S. audiences. The partnership will…

Amazon Touts ‘Full-Funnel’ Ad Capabilities with New Shoppable TV Formats

Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries of interactive and shoppable…

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming…

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on…

NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce…

Disney Dives into Shoppable TV with Debut of New ‘Shop the Stream’ Tech

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop, which will allow consumers to purchase…

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing…

NBCU Taps Walmart for Latest Shoppable TV Integration

NBCUniversal has teamed up with Walmart in a new commerce partnership that will allow Bravo fans to shop during programming on the…

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shoppable TV

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Tastemade Turns ‘Viewers into Doers’ with New Shoppable TV Activation

Amazon Touts ‘Full-Funnel’ Ad Capabilities with New Shoppable TV Formats

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Paramount Dives into Shoppable TV Beginning with the CMT Awards

NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Disney Dives into Shoppable TV with Debut of New ‘Shop the Stream’ Tech

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

NBCU Taps Walmart for Latest Shoppable TV Integration

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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