Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising.
As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering. This first-mover status was likely enabled by Hudson Bay Company’s decision to split the Saks Fifth Avenue brick-and-mortar and ecommerce offerings into two separate companies back in 2021.
The Saks Media Network will leverage the company’s first-party customer data and traffic of over 435 million annual site visits to connect brands with consumers on Saks.com through sponsored product ads and on-site display banners. At launch, the network will be managed by an in-house media team, which will help brand partners match their specific goals with advertising opportunities and provide reporting and insights.
“With the launch of our Saks Media Network, we are expanding our offerings for brand partners by helping their products reach the right luxury customers when and where they are actively looking to purchase,” said Kristin Maa, SVP of Growth at Saks in a statement. “Our view of the full shopping journey across the Saks Fifth Avenue digital and physical ecosystem enables meaningful, personalized customer engagement and product discovery, and the Saks Media Network is the next step in leveraging our data-driven insights and industry expertise to enhance the customer experience.”
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To learn more about retail media, check out our full guide here.
