Retail ThinkTank: Featured in Shopper Marketing & CX (2024)

What DTC Brand Daily Harvest Has Learned After One Year in Physical Retail

Daily Harvest wants to make eating nutritious and sustainably grown fruits and vegetables easier — and a bit tastier too. While the…

Macy’s Expands Media Network with Post-Purchase Offers

Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout and transaction experience. The…

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. While capabilities…

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from…

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and…

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a household name and built…

Holiday Forecast: China-Direct Discount Apps will Attract Value-Conscious Consumers

It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly…

#RICE24: For Rebecca Minkoff, ‘Nothing Beats Meeting Your Customer Face to Face’

Since Rebecca Minkoff began her entrepreneurial journey in the early 2000s, the number of ways for brands to listen to (and influence)…

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Despite…

How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be…

Gen AI for Visual Content: 3 Things to Know

[Editor’s note: This is an excerpt from the recent Retail TouchPoints Tech Guide, 3 Ways Generative AI is Transforming Brand Experiences. Subject…

How Subscription Strategies can Supercharge Loyalty Programs

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve…

The Retail Innovation Conference & Expo explores the evolving customer journey and how technology enables the convergence of content, community and commerce.

Retail ThinkTank: Featured in Shopper Marketing & CX (2024)

What DTC Brand Daily Harvest Has Learned After One Year in Physical Retail

Macy’s Expands Media Network with Post-Purchase Offers

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Holiday Forecast: China-Direct Discount Apps will Attract Value-Conscious Consumers

#RICE24: For Rebecca Minkoff, ‘Nothing Beats Meeting Your Customer Face to Face’

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Gen AI for Visual Content: 3 Things to Know

How Subscription Strategies can Supercharge Loyalty Programs

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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