Princess Polly, the Australian fashion brand, is opening four new stores on both U.S. coasts. According to Co-CEO Eirin Bryett, U.S. customers have “fully embraced” the brand’s first store in Los Angeles, which has encouraged the brand to invest further in new store openings.
A part of a.k.a. Brands Holding Corp., Princess Polly has become a favorite among Gen Z for its on-trend styles and more sustainable product development practices. The four new stores will open in late 2024 in Scottsdale, Arizona; Santa Clara and San Diego, California; and Boston, Massachusetts. Each store will offer more than 250 Princess Polly apparel styles and 200 accessories and footwear styles.
“Growing Princess Polly’s physical retail footprint across the U.S. reflects our commitment to listening to our customers and delivering an unmatched in-store customer experience,” said Wez Bryett, Co-CEO of Princess Polly. “Princess Polly is a high-growth global brand that’s capturing the attention of more and more loyal customers, and we view these store openings as an opportunity to introduce new customers to our in-person brand experience. The four new stores will give fans a chance to touch and feel our products and to physically interact with the brand they’ve come to love online.”
The new stores won’t just allow shoppers to touch and try products in person; they will create unique opportunities for engagement and interactivity. Walls will feature selfie mirrors and digital screens featuring Princess Polly content, bringing the brand experience to life. Additionally, stores will host exclusive influencer and customer-focused events to spotlight the latest fashion trends and nurture connections with local shopper communities.
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Princess Polly plans to embark on a roadshow tour to each location’s nearby college campuses and student hot spots to promote the new store openings and hand out exclusive tokens to be redeemed in-store.
