This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The Pacsun Collective. The retailer’s back-to-school campaign centers on the theme “Better in Baggy,” and features models from the Collective as well as a number of interactive initiatives with Pinterest.
To showcase the campaign, Pacsun is working with Pinterest to create interactive store window displays, event collaborations and digital marketing initiatives aimed at leveraging Pinterest’s visual platform to inspire and engage with the Pacsun audience.
“Our fall campaign is a celebration of self-expression and individuality,” said Addie Rintel, VP of Women’s Merchandising and Design at Pacsun in a statement. “This season we’re introducing a larger collection of novelty embellished denim, due to overwhelming demand for those styles from our community. These pieces are designed to empower our customers to express themselves through style, especially as they head back to school.”
Among the events planned will be an exclusive influencer experience in upstate New York. Pacsun and Pinterest will host several influencers and content creators in the scenic Hudson Valley for a day of immersive activities. Attendees will have the chance to customize their denim and shoes, stock up at a beauty bar, craft personalized flower arrangements at a floral bar, relax poolside in Pacsun swimwear, partake in bike rides and lawn games and conclude the day by enjoying live performances from Pacsun Collective artists and a movie night.
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Pacsun also will host an exclusive in-store event at its SoHo flagship to celebrate the launch of the campaign. Consumers are invited to stop by the NYC store and experience the new collection firsthand, complemented by special activities and exclusive offerings.
