omnichannel expansion

Inside BaubleBar’s Powerhouse Partnership Strategy: Disney, the NFL and Beyond

As Chief Sales Officer, Kate Callahan oversees all of jewelry brand BaubleBar’s retail and brand partnerships. That includes managing 7,500 points of…

A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

The direct-to-consumer (DTC) brand landscape continues to evolve, with the gap between winners and losers widening. The earnings results for Allbirds and…

How Princess Polly Balances Sustainability and On-Trend Style

2023 was a critical year in Princess Polly’s growth story. After a successful partnership with Pacsun, the fashion brand opened its first…

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price point. Accelerated by the…

How DTC Brands Are Scaling the Store Experience

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if companies like Warby Parker…

Why Kate Hudson’s DTC Wellness Brand Chose Bluestone Lane for In-Store Debut

We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy from them. Well, businesses…

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