Menswear brand Mizzen+Main is expanding its brick-and-mortar footprint by opening 10 new stores through 2023 and plotting more for 2024. The Texas-based merchant has a pretty substantial presence in the Lone Star State, with stores in Austin, Dallas, Fort Worth and Houston. But now Mizzen+Main is focused on opening expanding to new states: the company recently expanded to Scottsdale, Ariz., and already has a presence in Oklahoma City and Tampa, Fla.
“You can’t overemphasize the value of experiencing a brand in real life,” said Bethany Muths, CMO of Mizzen+Main in a statement. “Walking into any of our retail locations lets customers get to know Mizzen+Main for themselves, and we want that experience to be readily available for every man, everywhere.”
The goal for Mizzen+Main’s executive team is to create spaces that embrace the brand’s “communal nature,” according to a statement by Eric Kuhn, Design Practice Leader for Bergmeyer, the architecture firm that helped develop the brand’s store design. The companies worked together on this new design to create a physical manifestation of the brand: “The store is about promoting discovery and encouraging engagement, achieved through a sequence of touch points that connects, inspires and encourages interaction,” said Kuhn.
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