Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout and transaction experience. The partnership, which initially launched in summer 2023, uses the Rokt ecommerce network’s AI and machine learning capabilities to leverage intelligence informed by more than 5 billion transactions across hundreds of businesses.
“Macy’s Media Network has seen increased customer engagement since launching our partnership with Rokt,” said Michael Krans, VP of Macy’s Media Network in a statement. “Rokt’s unique AI-powered technology enables us to use our first-party data to provide our customers with high-quality, premium offers from non-endemic advertisers post-purchase, communicating the right message at the right time, ultimately leading to increased customer engagement.”
In a statement, Rokt Chief Commercial Officer Elizabeth Buchanan said: “This partnership is empowering Macy’s to connect more closely with its online customers by delivering highly relevant messages from our non-endemic advertising partners at the end of the purchase when they are still in a transaction mindset, making the shopping experience more memorable, personal and impactful.”
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