Shein’s latest pop-up in Canada, a retro-inspired four-day event that took place in Montreal from July 11-14, drew more than 10,000 visitors.
The pop-up comes amid a major push by the fast fashion app to grow its Canadian consumer base that also has included a sustainability-focused pop-up in Vancouver and a “moving billboard” campaign on streetcars across Toronto.
The Vancouver pop-up featured a retro atmosphere designed to showcase Shein’s lifestyle and apparel collections for women, men and kids, as well as the SheGlam makeup line, home décor and pet accessories. Attendees had the chance to engage with a range of interactive experiences including a nail bar, a retro chic photo booth and a customization studio where shoppers could add heat-pressed patches to their apparel.
Reflecting Shein’s ongoing sustainability push, the pop-up included a clothing donation drive in support of the Old Brewery Mission, which works with the unhoused population in Montreal. The company also touted its small-batch production model, which allows Shein to minimize operational costs and textile waste while responding quickly to consumer preferences and trends.
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Shein will continue its Canadian pop-up series this summer with installations and on-site makeovers at the iLESONIQ and Veld music festivals in Montreal and Toronto, respectively.
