John Lewis Partnership, operator of the John Lewis and Waitrose brands, will migrate more of its technology to Google Cloud as it seeks to take advantage of advances in AI, machine learning and loyalty program support. The five-year deal is valued at £100 million (approximately $127 million) and represents a major expansion of John Lewis’ decade-plus relationship with Google.
The retailer will use Google Cloud to enhance both its in-store and online retail experiences as well as to support John Lewis’ ambition to get closer to its customers by creating a pan-Partnership loyalty program in 2024.
“Imagine a world where a customer can use an image scanning feature in their John Lewis app to show our Home Design Stylists a room they’re looking to furnish, which tells us all we need to know about the intricacies of the space, layout and measurements,” said Zak Mian, Chief Transformation and Technology Officer at the John Lewis Partnership in a statement. “Not only does it save customers a lot of time and hassle, but even before the appointment, we can take inspiration from their unique preferences and give tailored recommendations that can even complement products they already have.”
“By turning to Google Cloud’s leading AI and ML tools, John Lewis will help transform the Partner [associate] experience, which in turn will deliver a better and more seamless experience for its customers,” said Thomas Kurian, CEO of Google Cloud in a statement.
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Fashion retailer H&M partnered with Google Cloud in June 2022, and luxury brand powerhouse LVMH began working with the solution provider in June 2021.
