You searched for CTV - Retail TouchPoints

The Retailer’s Ultimate Guide to CTV Performance Measurement

More consumers are watching smart TVs and engaging with streaming services, which is creating big growth opportunities for Connected TV (CTV) advertising….

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from…

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined…

Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By…

Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms,…

Real-World Reminders Can Make CTV Ads More Impactful

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue…

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have…

What Retailers Told Us About Their New Approach to CTV Advertising

More than ever, retail marketers are leveraging Connected TV (CTV) to deliver high-impact messaging that’s fully targetable to their current and prospective…

The State of CTV: How Retailers are Embracing the Streaming Era

For the first time in July 2022, connected TV (CTV) commanded a bigger piece of the viewing pie — 34.8% — than…

Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives…

Kroger Media Network Makes the Leap into CTV

The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform Magnite to expand its…

Why Walgreens is Embracing the Shoppable TV Era

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to…

Search results:

CTV