A century ago when Prohibition was the law, you needed a special password to get into an NYC speakeasy, but there’s no tough guy at the door to keep you out of the Ikea Sleepeasy from Ikea U.S. The pop-up, located at 51 Crosby Street in SoHo, will include everything from mattresses and comforters to temperature-regulating bedding and air purifiers, and it will be open to the public Aug. 8-11 and Aug. 15-18, 2024.
The interactive exhibition will walk visitors through the core factors that drive sleep quality: comfort, light, temperature, sound, air quality and decluttering. Putting a playful twist on a speakeasy concept, the multi-level pop-up space will be designed as a Swedish bodega that features interactive experiences where visitors can enjoy Ikea food, live music, silent discos and even Instagrammable moments.
“With the support of our extensive life at home research and studies, Ikea offers a complete range of products to help people improve their sleep quality,” said Tania Moreira, Bedroom Business Manager at Ikea U.S. in a statement. “The products correlate with each of the six sleep essentials and vary based on individual needs. The Ikea Sleepeasy is a fun way to showcase how they can sleep better with affordable and quality products.”
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