When Anna Harman wanted to get a new ear piercing, she only had two viable options: an upscale boutique that would charge her hundreds of dollars…or a tattoo parlor. While the latter was just as safe as the former, the experience left her feeling wanting more.
Most of all, the experience made Anna realize what a big white space there was in the market, which inspired her to start Studs with Lisa Bubbers. During this episode of Retail Remix, Anna shares Studs’s origin story, as well as:
- The essence of the Studs brand and how it adapts and amplifies across digital and physical channels;
- Why it’s critical for the marketing team to balance fun, entertainment-driven initiatives and borderline-scientific content;
- How she and Lisa developed a scalable business framework and service strategy; and
- Entrepreneurial lessons that all retail executives can embrace and apply.
RELATED LINKS:
- Learn more about Studs
- Follow Anna on LinkedIn
