Giant Eagle will upgrade its category management capabilities across its 216 supermarkets and 274 GetGo convenience stores, allowing the retailer to make more informed decisions about which products are placed where within its stores.
The retailer is working with Plantensive to move to the Blue Yonder Category Management suite, which offers new features including spatially analyzing macro and micro space and tracking product allocation at the store (and even shelf-space) levels. Designed to drive greater efficiency and ensure products align optimally with the needs of each store’s customers, the new system will enable more effective collaboration among store managers, supply chain managers and merchandising leaders.
“More than ever, retailers need to really understand the shopping behaviors and preferences of their local customers — and to adapt when they change,” said Rhonda Stinson, Executive Director and Category Management Practice Lead at Plantensive in a statement. “While many stores struggle to access a variety of siloed data, Giant Eagle, by bringing information into a single source of truth, is transforming its ability to give customers what they need.”
Privately held Giant Eagle generates approximately $11 billion in annual sales, operating food, fuel and pharmacy stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.
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“Plantensive joined Giant Eagle as an experienced Blue Yonder category management partner, which was critical for us in this implementation,” said Scott McNeely, VP of Merchandising Planning, Operations and Analytics at Giant Eagle in a statement. “We are looking forward to our improved guest experience and increased collaboration with the updated solution as our teams continue partnering to accelerate our category management initiatives.”
