Eyewear brand Gentle Monster, known for its eclectic approach to both product and store design, has opened a flagship location in The Avenue at American Dream mall in New Jersey, its first store in the state.
With emotional provocation as its key message, Gentle Monster portrays its brand identity not only through its eyewear but also through physical space, and the 4,200-square-foot store at American Dream is no exception. The store features Gentle Monster’s full range of eyewear and an interior design showcasing a unique spatial experience. The facade artwork and metal objects throughout are contrasted with the fluid movement of the hyper-real bison statues, creating a dynamic and colorful experience.
“We are thrilled to welcome another world-renowned brand, Gentle Monster, to The Avenue, enriching its unique atmosphere and experience,” said Bryan Gaus, SVP and General Manager of American Dream in a statement. “This store is a must-see, featuring eclectic art installations and their famous eyewear, celebrated for its innovative and fantasy-inspired designs.”
