Foot Locker has unveiled its new store format, which includes a communal sneaker try-on area to facilitate “sneaker culture” conversations and technology that provides store associates with omnichannel inventory availability data. The retailer plans to use learnings from this store, located in the Willowbrook Mall in Wayne, N.J., for additional reinvented stores it will open in 2024, including at the brand’s NYC flagship and locations in Paris, Melbourne and Delhi.
The new location features a bold storefront, expanded footwear and accessory selections and an emphasis on sustainability and dynamic digital fixtures. It’s been designed with a streamlined approach to store layout to offer an intuitive shopping journey that encourages discovery and easy navigation.
“Driven by deep consumer insights, we’ve transformed Foot Locker’s in-store shopping journey with a reinvented retail concept tailored to meet our customers’ dynamic preferences,” said Frank Bracken, EVP and Chief Commercial Officer at Foot Locker in a statement provided to Retail TouchPoints. “We’re thrilled to unveil a format that encourages discovery, delivers elevated brand storytelling and promotes greater connectivity within the sneaker community.”
Key elements of the store design and shopper journey include:
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- Bright sections near the store’s entrance to spotlight new and exclusive product releases, giving customers a reason to return;
- The communal try-on area, a distinct zone at the store’s core that allows consumers to connect and experience the inclusivity of sneaker culture;
- Sneaker Hub, offering unique experiences such as specialized lacing customization, expanded omnichannel ordering choices and personalized FLX (Foot Locker’s loyalty program) experiences; and
- Elevated brand storytelling opportunities designed to amplify Foot Locker’s brand partners and enhance product presentations, helping customers better understand features and benefits and find products more quickly.
