Email Marketing

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is fluctuating and supply chain…

Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch

Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern film history. So when…

Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful

Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor instruments and systems, communicate…

Striking the Balance Between Fraud Prevention and Seamless Customer Experiences

The rise in digital purchases has created both opportunities and challenges for retailers. Today, nearly two-thirds of adult consumers globally use digital…

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its broad assortment of crafting…

Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans…

AI: Hype vs. Reality

TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math…

IPSY Hires Netflix Alum as Chief Marketing Officer

Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine…

Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly…

AI and the Art of Non-Linear Customer Experience

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to…

What You Need to Know About Transforming Online Return Churn

For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that,…

Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail…

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Email Marketing

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch

Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful

Striking the Balance Between Fraud Prevention and Seamless Customer Experiences

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Marketing Reset: How to Reach Customers Without Third-Party Cookies

AI: Hype vs. Reality

IPSY Hires Netflix Alum as Chief Marketing Officer

Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

AI and the Art of Non-Linear Customer Experience

What You Need to Know About Transforming Online Return Churn

Salesforce Survey: 36% of Retail Employees Already Using Generative AI

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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