There is a sense of inevitability when it comes to connected TV (CTV). Exactly when it will happen no one knows, but there’s seems to be a general consensus that eventually everyone will cut the cord — and when that moment arrives, CTV will become just TV. As consumer habits shift and the media landscape becomes more fragmented, CTV is also emerging as a powerful new performance marketing channel.
For brands looking to up their CTV game, this report digs into:
- Viewership trends and a breakdown of the major players in CTV today;
- The new capabilities CTV advertising unlocks and how retailers can effectively tap into these opportunities; and
- Best practices for integrating CTV into broader omnichannel strategies.
